Attorney websites
Custom, mobile-first websites organized around the questions potential clients need answered before they call.
Websites · Identity · Content · Client acquisition
We build law firms people trust.
LXChrome creates attorney websites, logos, and content that turn legal experience into a clear, credible brand. For personal injury firms, we can also build a performance-based pipeline of qualified prospects.
Built only for attorneys Brand, site, and content Clear fixed pricing
One specialized partnerFrom first impression to signed engagement.
A complete legal brand system
Your firm should look as capable as it is.
Prospective clients make trust decisions quickly. We bring your positioning, visual identity, website, and message together so every touchpoint feels credible, focused, and ready for the next consultation.
Law firm identity
Logos and visual systems designed to communicate confidence, distinction, and consistency across every channel.
Content assistance
We organize, edit, or draft your content—without inventing credentials, results, or claims your firm cannot support.
Conversion infrastructure
Clear calls to action, focused intake paths, analytics, and integrations that help your team respond quickly.
Three levels. No vague ranges.
Choose the build that matches your firm.
Every tier includes custom design, a law firm logo system, content assistance, responsive development, and launch support. The difference is depth, scale, and growth infrastructure.
Tier 01Solo attorneys and focused practices
Foundation
A credible, conversion-ready identity and website for a firm that needs to look established from day one.
$12,000one-time build
- Strategy and positioning session
- Primary logo, secondary mark, and favicon
- Custom mobile-first law firm website
- Home, Firm, Practice Area, Attorney, and Contact pages
- Consultation-focused calls to action and intake form
- Technical launch, analytics, and foundational SEO
Best fit for growing firms
Tier 02Growing firms competing in a defined market
Authority
A deeper brand and content system built to establish authority across multiple services and search journeys.
$15,000one-time build
- Everything in Foundation
- Expanded logo suite and concise brand guide
- Attorney interviews and custom website copy
- Up to three focused practice-area pages
- Local-search structure and legal-service schema
- Call tracking and conversion-event setup
- One campaign-ready landing page
Tier 03Ambitious firms building category dominance
Market Leader
A full legal brand platform with richer content, campaign infrastructure, and an intake experience designed to scale.
$20,000one-time build
- Everything in Authority
- Premium identity system and full brand standards
- Complete content strategy and custom drafting
- Attorney, case-type, and market-specific page architecture
- Two campaign landing pages
- CRM, intake, scheduling, and call-tracking integrations
- Post-launch conversion review and optimization plan
ScopeFoundationAuthorityMarket Leader
Custom website5 pagesUp to 8 pagesUp to 15 pages
Practice-area depth1 core pageUp to 3 pagesUp to 6 pages
Logo and identityEssential logo suiteExpanded brand guideFull brand standards
Content supportStructure + editingInterviews + full draftingStrategy + full drafting
Campaign pages—1 landing page2 landing pages
Growth integrationsAnalyticsAnalytics + call trackingCRM + intake + call tracking
Post-launch support14 days30 days60 days
The LXChrome performance partnership
Get your website package free.
Approved personal injury firms can defer the website investment and earn a complete waiver by participating in the LXChrome client-acquisition program. Choose your tier, launch your platform, and reach the corresponding signed-client milestone during the agreed promotion period.
No percentage of a recovery or legal fee is paid to LXChrome. Separate written website and marketing agreements control.
After 5 qualifying non-commercial auto clients
After 6 qualifying non-commercial auto clients
After 8 qualifying non-commercial auto clients
Any tier may also qualify after one commercial-vehicle signed client, subject to program approval and the written agreement.
Performance-based client acquisition
Pay when a qualified prospect becomes a signed client.
We use targeted campaigns, screening criteria, exclusive delivery, and intake support to connect participating personal injury firms with people actively seeking representation. The attorney always makes the independent decision to accept or decline a matter.
Non-commercial auto injury
$2,500
per qualifying signed client- No fee for an inquiry that does not sign
- Screened against agreed campaign criteria
- Exclusive delivery to one participating firm
Commercial-vehicle injury
$50,000
per qualifying signed client- No fee for an inquiry that does not sign
- Higher-cost, incident-specific acquisition
- Deferred-payment option available
Deferred payment: an agreed portion is due when the client signs; the remaining balance is paid later on dates established in advance. Payment is not contingent on settlement, recovery, or legal fees.
Additional personal injury categories
Built around the cases your firm is prepared to handle.
Pricing for additional case types is established in writing before a campaign begins and reflects the market, qualification criteria, and acquisition cost.
How the acquisition program works
A qualified pipeline—not a list of names.
Target
Campaigns reach people actively seeking legal help in the approved practice area and market.
Screen
Prospects are screened against agreed criteria such as incident type, timing, injury, and representation status.
Deliver
A qualifying prospect is delivered exclusively to the participating firm for timely intake and attorney review.
Pay on engagement
The performance fee is triggered only after the firm independently accepts the matter and a client signs its engagement agreement.
Program standards
Designed for attorney oversight and market-by-market compliance.
Jurisdiction review. Availability, pricing, advertising, and intake procedures must be approved for the firm’s jurisdiction before launch.
Independent judgment. LXChrome does not determine legal merit or direct whether a lawyer accepts, rejects, or handles a matter.
No legal-fee sharing. Charges are for permitted marketing and intake services and are never calculated as a percentage of recovery or attorney fees.
Client-acquisition pricing and the website-waiver promotion are offered only where permitted by applicable law and professional-conduct rules. “Signed client” means a prospect who independently chooses the firm and executes the firm’s engagement agreement after attorney review. Final definitions, exclusions, attribution, refund rules, payment dates, and qualification criteria are established in a written agreement. LXChrome is a marketing and creative-services company, not a law firm or legal referral service.
Straight answers
Before your firm begins.
Is the website really free through the promotion?
Yes. For an approved firm, the selected website-package fee is deferred and then waived after the corresponding qualifying signed-client milestone is reached during the agreed promotion period. If the firm exits before earning the waiver, the remaining website balance is handled under the written agreement.
What happens if a prospect does not hire our firm?
Under the performance model described here, no signed-client fee is due for a prospect who does not execute an engagement agreement. Attribution, disqualification, duplicate-lead, and documentation standards are defined before the campaign starts.
Do we have to supply all of the website content?
No. Foundation includes structure and professional editing. Authority includes interviews and complete drafting for the included pages. Market Leader adds a full content strategy, deeper page architecture, and campaign copy.
Is the commercial-vehicle fee tied to the case result?
No. The fee is not a percentage of the settlement, recovery, or attorney fee. Deferred payment changes when the agreed amount is paid; it does not make payment dependent on the case outcome.
Built for attorneys ready to grow